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West Valley ~ Warner Center Chamber of Commerce

Letter from the President

West Valley ~ Warner Center Chamber of Commerce

2014/2015 Board President~ Steve Hornstein

Dear West Valley-Warner Center Chamber Member,

It is an honor and a privilege to be serving as Board President of your Chamber. Many of you know me as I try to attend as many Chamber events as I can, but if we haven’t met yet, I would like to take this opportunity to introduce myself and tell you what I intend to accomplish.

I feel a tight bond to his community as I grew up in Tarzana. I went to Wilbur Avenue Elementary School in Tarzana and Taft High School in Woodland Hills. Now, years later, my wife Bryna and I are raising our kids Ethan and Ella at our home in Tarzana. Bryna works in Woodland Hills and I have my office in Woodland Hills. If you haven’t met Bryna yet, come to some Chamber events as she volunteers her time alongside our Staff, Ambassadors and other volunteers to help make our great events even better.

Did you know that there are over 40 Communities in our chamber? These neighboring communities look to our chamber to connect to the West Valley. There isn’t time to mention all of them but our Chamber serves more than Woodland Hills, Tarzana, Canoga Park, Encino, Calabasas, West Hills, Reseda, Sherman Oaks, and Winnetka. We serve the entire West Valley and our members extend even beyond that.

The area undergoing the biggest growth currently is the Warner Center area, with tremendous investment going into projects such as the Village and the development at the PWR property. I want to make sure that our Chamber provides its members the opportunity to participate in that growth and utilize the reach of our Chamber to more than 700 members in over 40 communities to grow your businesses… because when our Chamber members are successful, our entire community will be successful.

I want to make sure that you make the most of your Chamber membership and know how to best make your membership work for you to help you connect with the community and grow your business. We know that not everyone can make it to events so we have created amazing online tools, social media sharing and smaller more intimate meetings which we call Connection Circles. Our Ambassadors play a big role in helping our members benefit from all that our Chamber has to offer so I want to encourage you to reach out to our Ambassadors and get to know them so that they can help keep you connect to Chamber members, events, and opportunities to give you and your business the exposure and connections to grow and prosper.

Your Chamber has over a hundred events each year, from our weekly breakfasts to mixers to our annual Wine and Food Festival, which has become one of the biggest in the Valley, to our annual Gala, golf tournament, networking events, ribbon cuttings, and so much more. And we are a fun group of people too! We have fun events from bowling nights to evenings under the stars at the Hollywood Bowl. Your Chamber also partners with local schools, political leaders, and community groups such as Rotary and Kiwanis to connect you with what is happening in the community and provide you with opportunities to give back to the community through projects such as community tree planting, clean ups and so much more! Your membership in the Chamber helps make our community a better and safer and more prosperous place to live and work.

The history of your Chamber is important and we never want to lose sight of our roots. Edgar Rice Burroughs wrote TARZAN OF THE APES in 1911, from which arose at least forty-four films, fifty-seven one-hour television episodes, and fifteen different actors in the title role. While many books followed, I read the original book and loved it. If you haven’t yet read it, I encourage you to do so. With the success of the books, in 1919, Edgar Rice Burroughs purchased the Otis Ranch, built his home there and named it Tarzana Ranch. In 1922, Charles L. Daniels purchased a 320 acre tract of land on Reseda Boulevard between the Southern Pacific railroad tracks and Ventura Boulevard and bordering Tarzana Ranch, and founded a town, Runnymede. In 1923, Burroughs subdivided a portion of his land for homes and in a promotional brochure described the Tarzana Tract as "Tarzana is the pride of the beautiful San Fernando Valley. Tarzana will enjoy everything that makes for ideal home life. High elevation, water, gas, electricity, paved streets, etc... Tarzana offers you homey, spacious acres, with cool, livable surroundings. Here amidst nature's own, on a subdivision in which the price includes all improvements, with convenient schools, churches and theaters, it's the place to live. Do you know that you can buy one of these full acres for $1,500?" The first meeting of the Tarzana Chamber of Commerce was held at 10:00 A.M., Tuesday, May 20, 1930, at 18354 Ventura Boulevard, Tarzana, Los Angeles City, California. In July 1931, the Tarzana Chamber of Commerce moved its meetings to the El Caballero Country Club, and the cost of a dinner preceding the meetings cost $1.00 per plate. On September 10, 2005, the Tarzana Chamber of Commerce celebrated its 75th anniversary event "Safari Under the Stars", at the Tarzana Community and Cultural Center at 19130 Ventura Boulevard, Tarzana, CA 91356.

In the area now known as Woodland Hills, the treaty was signed to end the Mexican War, clearing the way for California to be admitted as the 31st state in 1850. In 1922, Victor Girard Kleinberger through his company Girard and Boulevard Land Company purchased 2,886 acres, subdivided it and sold thousands of small lots to families. He beautified the area by importing and planting more than 120,000 eucalyptus, sycamore, fir, pine and pepper trees. During the Depression, the population of the area now known as Woodland Hills fell to 75 families, but the town survived. During the thirties, Harry Warner of Warner Brothers Pictures started amassing what was to become known as the Warner Ranch and part of this eventually became Warner Center in the 1980s. In 1941, residents of the community banded together to improve the community's image and renamed it Woodland Hills. This was the origin of the Woodland Hills Chamber of Commerce.

Reseda has a wonderful and colorful history as well. We have been partnering for several years with various beautification projects, advocacy, youth programs and more with Reseda. With the passing of then Reseda Chamber of Commerce, Executive Director, Ann Kinzle, Reseda was left with no Chamber of Commerce in March of 2010. We are honored to be Reseda’s Chamber of Commerce.

Effective January 1, 2007, the Tarzana Chamber merged with the Woodland Hills Chamber and called itself the Woodland Hills-Tarzana Chamber of Commerce. In July 2014, with over 40 communities represented among its members, the Chamber changed its name to the West Valley-Warner Center Chamber of Commerce. More history can be found on your Chamber’s website at www.woodlandhillscc.net.

I encourage you to visit your Chamber’s office in Westfield Promenade, on the AMC Theater level near escalators. You can add your business cards to the large business card holder on the wall, and meet your Chamber’s terrific staff – CEO Diana Williams, Executive Assistant Felicia Paust, and Membership Director Mercy Alpert, Marketing and Social Media, Heather Blake and Event Planner-Jen Kroo. Our Field Membership Sales Team includes Jen Svejda and Kevin Taylor.

I want to thank you for your support and I look forward to seeing you at our Chamber’s events!

Sincerely,

Steve Hornstein

Board President

West Valley-Warner Center Chamber of Commerce

Thank You,

Steve Hornstein

Steve H. Hornstein, CPA, LL.M., CFP(TM)

Attorney at Law
Hornstein Law Offices
20335 Ventura Blvd., Suite 203
Woodland Hills, CA 91364
office: (818) 887-9401
fax: (818) 887-7173
e-mail: Steve@HornsteinLawOffices.com
View our Website at www.HornsteinLawOffices.com

11/10
Programs Committee & Marketing Committee
3:00 PM     View Details

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